FULL SITE / PAMPHLETS TO COME FALL 07 / PARDON THE TEMPORARY LAYOUT

WHO IS THE CASUAL AESTHETE?
The Casual Aesthete believes that it is necessary to understand the meanings of the forms they employ and the decisions they make, even if these meanings are largely subjective. The Casual Aesthete acts and creates in the manner in which she would urge the world to follow suit, while acknowledging that it is entirely unnecessary for anyone else to actually do so. The Casual Aesthete, while a passionate observer and practitioner of form, lacks the fanatic zeal and rigidity of her forebears who made a habit of stubbornly walk themselves into walls of their own creation.

WHAT IS CASUAL AESTHETICS?
The principal conceit of Casual Aesthetics is this: that the individual, though systematic self-articulation and careful observation, can generate a framework to maximize clarity of both her formal work as well as her broader lifestyle decisions. Casual Aesthetics seeks to unite more fully the individual's larger belief systems with their graphic and symbolic counterparts – the Casual Aesthete firmly believes that all form codes for greater conditions and that by understanding these linkages can become a formally responsible designer. This is all tempered, of course, by an open and casual approach to this system. It's not that big of a deal.

Casual Aesthetics is both practical and poetic, able to function broadly and suggestively as well as in a focused and concrete fashion. While it is acknowledged that CA should differ from person to person and thus the guidelines I provide henceforth could be tossed out entirely on the grounds of their subjectivity, I make a problematic appeal to authority: to someone who thinks that casual aesthetics sounds like a good idea in the first place, these suggestions and provisions follow the same path and should be of interest.